One of the true purposes of the General Motors Heritage Center is to share the history and accomplishments of General Motors, and to inspire ideas for the future.

For this reason, the facility has been specifically designed as a special event venue, to accommodate business meetings, training sessions and corporate events--large or small--formal or informal. Employee recognition events, non-profit fundraising events, even corporate holiday parties are just some of the functions that are hosted at the GM Heritage Center.

Not open to the public, the GM Heritage Center is available to GM internal sources and external organizations seeking a unique, exclusive venue…a facility displaying nearly 200 priceless vehicles and artifacts that was also designed to create the ideal setting for a variety of events.

The presentation area can comfortably seat up to 400 guests, and the venue’s maximum for a seated event is 500. An adjacent conference room for smaller, more private functions for up to 15, can be elegantly presented.

Equipped with data and graphics systems for audio/visual presentations, the Heritage Center also features computer-controlled programmable lighting that can create a variety of dramatic moods and ambiance. A large (9’x16’) retractable screen and projector, wireless microphones (lavaliere and handheld), and podium are available for presentation needs. A dedicated electrical supply provides enough power for virtually any special staging needs, including large bands and stage productions.

Our preferred vendors serve as resources to fulfill custom event needs. Our list of preferred caterers, audio/visual resources, security, and valet services provide users of the Heritage Center with a full complement and variety of services. Special requirements, such as docents or display set ups, even out-door car shows for enthusiast groups, can be arranged.

Group Tours

Group tours are available to groups, clubs, or staffs, and require a 30-person minimum. A fee of $10 per person is charged for tours scheduled during normal business hours Monday through Friday. A fee of $20 per person is charged for tours scheduled after hours or on Saturdays. Sunday and Holiday tours will be quoted by the GM Heritage Center event coordinator. Guests should allocate about 1.5 hours for their tour.

Cameras are welcome. Strollers are prohibited. Children must be accompanied and supervised by an adult. Guests are NOT permitted to touch the vehicles, enter vehicles or open doors or hoods.

Schedule an Event or Tour

For more information or to schedule a tour, please email the GM Heritage Center event coordinator at gmhc@gm.com or call 586-276-1498.
For rates, click here.
For a list of approved caterers , click here.
To see other frequently asked questions about Reserving the GM Heritage Center, click here.

General Motors Heritage Center
6400 Center
Sterling Heights, MI 48312

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